Company based in the Waterfront, Cape Town

Position - Gaming and eSport Specialist

Salary based on experience

Please forward your CV to Michelle - kindo.m@abcworldwide.com

Purpose of this job

The Gaming and eSport Specialist is responsible for strategically leveraging opportunities to cement the brand as the leading energy drink brand in gaming and eSports in South Africa. The companies mission is to build the leading Global Beverage and Media Brand that gives wings to people and ideas. The Gaming and eSport Specialist is responsible for supporting this vision in market through for the development of the South African Gaming and eSports Strategy delivering positive Brand association and driving Brand and Can love.

As an early supporter of gaming and eSports, we will further increase its presence because we find new consumers by helping establish local talents on a global stage. The National eSports Specialist will drive his/her local strategy through a structured program of activities and around the country / region consumer needs.

• He/She has full content + budget responsibility for everything happening around eSports in his/her market and has the support of local Field teams in delivery of activity.
• He/She will identify and nurture local eSports talents and will design and deliver innovative and sustainable eSports events according to global strategy and to local consumer needs.
• He/She has to be creative, innovative, following and predicting trends in eSports on a daily basis.
• He/She understands and respects the brand values and the goal of each of our actions from a marketing perspective.
• He/She works as part of the Marketing team, ensuring all eSport activity fits with the local needs and global Strategy, by working with Field teams for bottom up insights and global team for top down strategy.
• He/She will have commercial understanding and work in collaboration with sales teams towards improving our physical and mental availability in gaming & eSports centres and events.

Responsibilities

• Create and execute the long term local Gaming and eSports Strategy to ensure the brand is the N°1 beverage in Gaming and eSports.
• Drive and lead all Gaming and eSports activities in market and support field teams in developing the strategy to 3rd party programs related to eSports.
• Drive and lead all eSports projects within all departments, as project lead of functions and communication streams.
• Development of strategic partnerships to ensure the presence and visibility of the brand in eSports and Gaming.
• Creation and execution of eSports events including set-up of all local/national activation utilizing support and expertise of events team.
• In partnership with local athlete manager, discover and partner with new talents and potential athletes.
• Create, foster and leverage third party events, local athletes and teams, publishers and industry in order to build a local eSport Eco-system and maximize the impact of the program.
• Work with local Field teams and Sales teams to ensure our eSports activities have commercial impact and drive sales of the can.
• Build and foster strong relationships with the International eSports team.
• Lead and create the eSports component of the Business Planning process including inputs and feedback.
• Understanding of digital distribution platforms that events are streamed on, ensuring the brand utilize these platforms, leveraging relationships and ensuring maximum reach.
• Ensuring up to date information about all relevant athletes/events on local platform, SportsNet.
• Drive innovation and creativity by inventing new event, athlete branding and project ideas in order to transform them from credible concepts to successfully executed projects.
• Work cross functionally with other Marketing & Sales functions to realize project outcomes and collaborate on eSports topics to ensure 360 approach and keep the can at the heart of what we do.

Experience needed

• Minimum 3 years’ experience within the gaming and e-sports industry or within agencies, institutions, gaming teams such as in marketing, performance and communications.
• Demonstrable understanding of his/her local gaming and eSports scene, with in-depth knowledge of popular and emerging titles, consumer behavior and trends.
• Strong relationships within the industry including publishers, event’s organizers, team, athletes, media partners.
• Strong team player and excellent communicator/connector.
• Ability to design and organize projects of all scales, lead project teams and follow a 360-degree marketing and organization approach.
• Strong project leader, results-orientated with a focus on independent success delivery.
• Must be a creative, innovative individual who is interested in working with people, supporting a team and collaborating on concepts from ideation to execution.

LANGUAGE REQUIREMENTS

• English

TRAVEL

• 25%.