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Job Title
Director of Sales - Travel & Tourism
Employment Type
Full Time
12 to 15 years
Job Published
07 September 2022
Job Reference No.

Job Description


The role of the Sales Director is to ensure the effective and efficient control over the growth plan of the organisation by identifying, developing, and implementing commercial strategies to accelerate growth. The key aspects of the role relate to increasing enquiry to customer conversion, overall customer satisfaction, and strategic project operationalisation. The ideal candidate will have an entrepreneurial mindset, strong leadership skills, coupled with strong analytical and numerical skills that can turn data into actionable insight. The ideal candidate will also be a creative strategist with excellent organizational abilities.

The role requires both a strategic conceptualisation focus and the ability to motivate and enable teams to execute. The Sales Director is a close partner to the

Managing Director, and together with the MD will report strategic and operational aspects to the Company’s board of directors.


  • Overall responsibility for the team’s sales performance against targets, motivation and well-being:
  • Designing and implementing strategic plans to reach sales targets
  • Team motivation and a structure to promote individual salesperson management
  • Developing and promoting weekly, monthly, and quarterly sales objectives
  • Enable sales teams to cultivate lasting relationships with customers to grow customer loyalty
  • Drafting detailed and accurate sales reports
  • Develop a deep understanding of competition and apply knowledge strategically
  • Own the Sales Fix methodology and continue to roll out, promote and monitor
  • Oversee funnel metrics per sales and sales pod and manage accordingly, to continuously improve
  • Development of monthly and annual sales targets, per sales member and continuous monitoring thereof
  • Initiating, critiquing, and constantly improving existing sales process to drive improvements/innovation
  • Identify sales and product knowledge and skills gaps; develop individual based development plans for sales members. Coach, mentor and train accordingly
  • Product mix optimization in line with agreed product strategies
  • Adapt remuneration models where necessary to align to driving sales performance and motivating sales staff
  • Ensuring adoption of sales best practices as developed by the organization, 
  • to achieve:
  • Continuous improvement of sales conversion rates through product mix optimization, drive gross profit margins per booking
  • Drive the organization’s value proposition in line with company’s strategy
  • Outsource the development of the required knowledge and skill, when required
  • Drive sales activity to improve overall client net promoter scores (NPS)



  • Degree

Experience required

  • 12-15 years post degree experience; or relevant experience with an MBA
  • 7+ years managerial experience
  • Proven experience as Sales Director
  • Proven experience in B2C sales
  • Solid knowledge of performance reporting and financial/budgeting processes
  • Travel experience is advantageous but not a prerequisite

Skills and Competencies

  • Strong analytical / numerical ability / commercial acumen
  • Commercial drive and awareness partnered with a strategic mindset
  • Proven experience in B2C sales and managing relationships with key clients
  • Solid knowledge of performance reporting and financial/budgeting processes
  • Excellent organizational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Entrepreneurial and Commercial Thinking
  • Deciding and Initiating Action
  • Working with People
  • Relating and Networking
  • Persuading and Influencing
  • Presenting and Communicating Information
  • Analysing
  • Creating and Innovating
  • Formulating Strategies and Concepts
  • Planning and Organising
  • Adapting and Responding to Change
  • Coping with Pressures and Setbacks
  • Achieving Personal Work Goals and Objectives
  • Proven coaching and mentoring skills (advantageous

Should you be interested please send a copy of your updated CV and motivation to