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Job Title
PR & Trade Account Manager (German speaking)
Employment Type
Full Time
4 to 6 years
Job Published
17 November 2022
Job Reference No.

Job Description


Tasks & Duties: PR

  • Strategic client consulting and conception of creative communication campaigns.
  • Textual confidence, a strong sense of language and a talent for storytelling
  • Networker with own network to external service providers, media partners, editorial offices and event organisers
  • Planning and management of complex PR | digital projects and campaigns
  • Responsibility for project success in terms of quality, time and budget
  • Evaluation of communication measures and preparation of reports
  • Management and conceptual development of pitches and presentations to clients
  • Proposal preparation, project controlling, resource planning and project documentation
  • Responsibility for the economic ROI of the budget/client
  • Selection and management of external service providers in the areas of creation, moving image, software development and content
  • Technical leadership responsibility in the team


Tasks & Duties: Trade

  • Active communication, strategic consulting and management of international clients (destinations, airlines, hotels and other tourism service providers).
  • Independent management, implementation and control of PR and social media activities
  • Observation of trends and innovations in the fields of PR and digital communication
  • Writing, editing and translating press releases, newsletters, etc.
  • Answering press enquiries quickly and in a well-founded manner
  • Planning and accompanying press trips
  • Organising and conducting press conferences and interviews
  • Service-oriented customer care at trade fairs
  • Sound knowledge in theoretical and practical crisis communication
  • Conception and implementation of cross-channel strategies as well as preparation of annual content and editorial plans
  • Project management, budget management and budget planning
  • Active support in the expansion of existing customers
  • Cooperation and coordination of tenders in the New Business area



  • 5 years of professional experience in corporate communications, public relations, in an editorial office or a comparable field.
  • Ability to think journalistically; previous journalistic experience and knowledge of the tourism industry a plus
  • Organisational talent, able to manage many issues simultaneously
  • Ability to present complex issues in a simple, structured and appealing way
  • Clear, comprehensible communication - in German and English, other foreign language skills an advantage
  • Expert in crisis communication and reputation management
  • Creativity and strong communication skills with an analytical and conceptual mindset.
  • Resilient network of relevant media representatives and profound knowledge of the German-speaking media landscape
  • High level of commitment, ability to work in a team, loyalty and independent, customer-oriented action
  • Experience in holistic project planning, from budget tracking to conception
  • Leadership experience and resource management