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Job Title
Head of Sales - Travel & Tourism
Employment Type
Full Time
7 to 10 years
Job Published
07 September 2022
Job Reference No.

Job Description

Role Summary

The role of the Head of Sales is to provide day to day leadership to the Sales team. Working closely with the Sales Director, the ideal person will execute commercial strategies to accelerate growth. The key outcomes are to increase enquiry to customer conversion, overall customer satisfaction. The ideal candidate will have strong leadership, analytical and numerical skills.


Key Areas of Responsibility Strategy

  • Together with the Sales Director, help to translate Go2Africa business strategy into sales strategy with clear objectives for the sales teams aimed at achieving targets, maximizing profitability and improving conversion rates Sales Leadership
  • Provide day to day leadership to the sales team
  • Develop KPIs per sales member and manage accordingly.
  • Development of monthly and annual sales targets and per sales member
  • Initiating and critiquing sales process to drive improvements/innovation
  • Product mix optimization in line with agreed product strategies
  • Overall responsibility for the team’s sales performance against targets.
  • Develop remuneration models that are aligned to driving sales performance and motivating sales staff.
  • Ensuring adoption of sales best practices as developed by the organization, to achieve:
  • Continuous improvement of sales conversion rates
  • Through product mix optimization, drive gross profit margins per booking
  • Together with the Sales Director, help drive the organization’s value proposition in line with company’s strategy Role Profile – Head of Sales
  • Identify sales and product knowledge and skills gaps; develop individual based development plans for sales members. Coach, mentor and train accordingly.
  • Together with the Sales Director, help drive sales activity to improve overall client net promoter scores (NPS) PERSON PROFILE



  • Degree or Diploma is advantageous


Knowledge of

  • Africa and Indian Ocean Islands tourism and travel sales analytics and business actions
  • Online sales
  • CRM or customer experience knowledge
  • Customer service Strategy development
  • Coaching and mentoring
  • Business and financial Acumen
  • Customer, competitor, and industry analysis
  • Market knowledge/ competitive intelligence



  • Minimum of 7+ Years sales management experience
  • Proven sales management track record
  • Retail (B2C) sales experience
  • Luxury / high net worth segment experience
  • Consultative or advice-based sales experience


Skills & Competencies

  • Proven experience in B2C sales and managing relationships with key clients Solid knowledge of performance reporting
  • Excellent organizational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Deciding and Initiating Action
  • Working with People
  • Persuading and Influencing
  • Presenting and Communicating Information
  • Analysing
  • Creating and Innovating
  • Planning and Organising
  • Adapting and Responding to Change
  • Coping with Pressures and Setbacks
  • Achieving Personal Work Goals and Objectives
  • Proven coaching and mentoring skills (advantageous)


Should you be interested please send a copy of your updated CV and motivation to